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Quality New Zealand

We partnered with Quality New Zealand that brought the world famous New Zealand lamb to India. QNZ had a lot of offering from their famous New Zealand lamb to famous seafood from New Zealand. We had singular goal, to reach the right market on social media using content strategy helping QNZ to sell us their premium meat and seafood products. 

View Project

Most people don’t sit on the interweb’s to see or learn about meat.

People use social networks to relax or just to fidget while they are on subway during a ride back home. Taking this as an inspiration we started creating various campaigns for the brand.

Recipe Video’s on IGTV

We created and curated a collection of top recipes with top chef’s of the world.

Quality New Zealand’s meat was heavily used by the top chef’s from the top kitchens of some of the best brands; Mariott, Hayatt and Leela just to name a few. Using footage of them cooking Quality NZ meat and making a recipe video out of it to increase the engagement.

%

⏫ in Engagement

+

⏫ in Followers

%

⏫ in Online Store Visits

Influencer Campaign

Quality NZ’s quality was not only backed by the top chef’s of India but also some of the biggest names in Cricket. 

Note: Video edited for Chennai Super King's Instagram, hence not 720p

MS Dhoni, Suresh Raina, Harbhajan Singh, Brendon McCullum all the A-Star Cricketers are seen here enjoying the Quality NZ meat. 

Promoting Sustainable Farming

Quality NZ’s lamb was farmed ethically and sustainably. In today’s world we created content strategy focusing a lot on this aspect. Promoting the practices and awareness about how Quality NZ was ethically and responsibly getting it’s meat helped creating trust amongst the audience.

Project Manager: Parth Bhalerao
Head Designer: Vishruti Singh

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